Monday, March 9, 2009

Why "keywords" are insane.

So I was looking for the origin for "no man should be judge in his own case" and found that it comes from the Latin phrase, Nemo iudex in sua causa.

And that found me a link to a page on

Here is what says about
Stock Symbol: ANSW. Market: Nasdaq Capital Market

Answers Corporation's mission is to become the leading online provider of answers about anything and the best place for people to share their knowledge.

The Web is a big place, and it's getting bigger. Sometimes, you simply want a clear, straight-to-the-point, helpful answer.'s unique, patented technologies will help you find that answer — quicker and easier than traditional search engines.
You can count on us. combines traditional and new media to provide you with the most up-to-date, accurate definitions and explanations available.
But what they don't tell you is that they seem to use keywords to generate links to additional "useful" information from their site or from their advertisers.

So is it any wonder that I was scratching my head when I read down the page to find:

Learn More
List of Latin phrases (F–O)

Q: What type of organism do Marlin and Nemo live in in Disney's 'Finding Nemo'?
Q: In Finding Nemo what physical impairment causes Nemo's dad to worry about him?
Q: In the movie 'Finding Nemo' what was the address on the mask that Nemo found?
And I thought, What? I just kept looking at the questions until I realized that Nemo appeared in each one, and then my brain smacked itself and said, "Oh, Nemo. As in, Nemo iudex in sua causa."

And I felt a little better for understanding why these things found each other on the site. But not really.

I'm a librarian, so I can figure this stuff out. But who else might come across this same page and start to wonder if Nemo was a lawyer or a Latino or if Disney/Pixar used Homer's Odyssey as a basis for the movie, Finding Nemo.

Well, maybe nobody would, but that would be cool. Because Nemo is Latin for Nobody.