Thursday, April 3, 2008

The Rules of Desire.

Rule no. 1: People are lazy.
Rule no. 2: People do what other people do.

Everything you will ever learn about the Internet will be supported by these two statements.

I was just reading a post called Digital Desire and realized that everything about "desire paths" is wrong. Desire paths show where people want to go, which it not constant. People want the shortest path to whatever it is they want.

Now I'd heard of this before about how colleges tried to anticipate these paths to create walkways through the grass. But people will always take the shortest path to what they desire. Move their desire or introduce a more desirable object and the path moves with it. How can anyone keep up?

The point is, concrete and desire don't mix, I don't care how sexy that statue looks with her eternally firm rump and erect bosom, they tell me to leave it alone.

So you can't anticipate desire. But you can create it. How you prepare and what you receive are never equal. But still we try.

But I can see how the Internet can respond to desire much more quickly than architects or city planners and create the illusion that it can fulfill all desires.

So when you create that new app, think on-demand and not browser plug-in or registered user or any restrictions at all. Because people are lazy. If only someone could learn how to manage Rule no. 2.

Now, on the Playful Librarian page with the original article, the ShiftSpace video talks about modifying any page on the web with notes, new code and new pictures and videos.
And this is one new thing that satisfies the rules. ShiftSpace allows you to modify existing work on any existing page. For the lazy seeking the popular, this is the perfect application.

I see the future of the web, on sites all over the world, in every language, pages from CNN, The New York Times, Google, Amazon.com, Whitehouse.gov, and The Onion, filled with lies and childish pranks and images of world leaders and celebrities in hilarious situations (involving farm animals). And me never leaving my chair. Oh, what beautiful world.